Serenity Now! Simplify Your Executive Job Search - Executive Career Brandâ„¢

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Digital Marketing Techniques That Could Help You Land A Job - CareerEnlightenment.com

Advanced Marketing Techniques That Could Help You Land A Job In the event that you are searching for a vocation in advanced promoting, it might appear to be hard to stand apart from the group, particularly on the off chance that you don't have especially important experience. One approach to intrigue potential bosses is to make an individual site or a portfolio site.This way, paying little mind to how much genuine work experience you have, you can show planned managers what you are able to do and that you comprehend the industry.You can likewise take some time tolearn computerized showcasing strategiesthrough online projects and short courses.After all, if the advanced advertising procedures that you use to advance yourself are compelling, at that point it makes sense that you will have the option to apply those abilities well for a brand or agency.Onsite Search Engine Optimization (SEO)When you make your site, it is significant that you follow the most recent website improvement best practices, else, it is far-fetched that anyone will ever observe your page. The essential apartment of SEO is to ensure that web indexes, for example, Google and Bing, can peruse your site and give helpful data to their users.When making your website these are probably the most significant SEO elements to consider:Title labels, portrayals, and metadata â€" are these specialized components suitable to the substance of your site?Keywords â€" are the watchwords on each page pertinent to your abilities as a computerized marketer?User experience â€" is your webpage receptive to various gadgets, for example, cell phones, tablets, and desktops?If you nail these SEO procedures then all things considered, bunches of spotters and managers will discover your page. You may even find a vocation without applying for one. Need to Read More Articles Like This One?Sign up here to get week by week refreshes from Career Enlightenment, and never miss another ground-breaking work looking through tip! Buy in! You have Successfully Subscribed!We loathe spam as well. Withdraw whenever. Connection Building (Offsite SEO)Link building is another part of site design improvement, which focusses on picking up connections to your site from legitimate sources. This is a priceless piece of your advanced advertising tool kit, as web indexes consider each inbound connection a demonstration of positive support in your site. It shows the web crawlers that your page is an expert regarding a matter and is offering value.Link building is frequently an instance of supporting associations with various bloggers and distributers, and it might be hard to build up a system of colleagues in a short space of time. Therefore, it might be important to enroll the assistance of an accomplished organization, for example, Click Intelligence.Content MarketingOnce you have made your site, improved it for SEO and began to take a shot at getting some backlinks, the time has come to populate your page with intriguing substance. Notwithstanding an 'About' page and a summary of your aptitudes and experience, it is an extraordinary thought to begin distributing blog entries about computerized promoting. This will show potential managers that you comprehend the industry.Start by finishing a lot of examination on a specific point. This could be a set up showcasing procedure or another pattern. The key thing is to show that you have an away from of your picked subject, as this will help persuade scouts that you have the suitable information base and range of abilities to turn into a fruitful computerized advertiser.

Free Microsoft Training And Certification For Military Veterans And Families

Free Microsoft Training and Certification for Military Veterans and Families Today is Veterans Day. Here are President Woodrow Wilson’s words in the decision to honor veterans on November eleven. Whereas the eleventh of November 1918, marked the cessation of essentially the most destructive, sanguinary, and much reaching struggle in human annals and the resumption by the people of the United States of peaceful relations with different nations, which we hope could never once more be severed; and Whereas it is becoming that the recurring anniversary of this date ought to be commemorated with thanksgiving and prayer and workout routines designed to perpetuate peace through good will and mutual understanding between nations; and Whereas the legislatures of twenty-seven of our States have already declared November 11 to be a authorized vacation: Therefore be it Resolved by the Senate (the House of Representatives concurring), that the President of the United States is requested to concern a proclamation calling upon the officers to display the flag of the United States on all Government buildings on November 11 and alluring the individuals of the United States to look at the day in faculties and church buildings, or other suitable locations, with appropriate ceremonies of pleasant relations with all other peoples. Today, our veterans are leaving the service to enter an economic system that's flat; discovering a good job is far harder for most of the women and men coming back from struggle or transferring their households to a different duty station. As of June 2011, one million veterans were unemployed and the jobless fee for publish-September 11 veterans was 13.three percent. On November 10, 2011, Microsoft introduced the Elevate America Veterans Initiative in partnership with the Department of Labor, which is able to present additional help to veterans in their transition to the civilian workforce. Here in Northeast Florida, certainly one of simply 4 areas in the nation to obtain the grant, Microsoft will supply 2,000 technology training and certification packages to native U.S. army veterans and spouses over a two yr interval. The know-how training and certification shall be available at intermediate and superior levels and delivered through e-studying. This partnership is an extension of the overall Microsoft Elevate America Veterans Initiative which makes a nationwide funding of $12 million in cash, product and related help for U.S. veterans. WorkSource might be receiving seven-hundred vouchers for Intermediate IT abilities (IT skills for all jobs primarily based on MS Office 2010 and Windows) and 300 Advanced IT abilities vouchers. Trainees also can receive a voucher at no cost certification testing. The area will obtain one other 1,000 vouchers in November, 2012. The vouchers are good for up to 12 months from receipt. Honorably discharged navy veterans and their spouses can come into any WorkSource Career Center or Mobile Access Point to learn extra in regards to the training vouchers. We’ll assess their cur rent IT skills and give them details about the training, certifications and the technology and computing requirements for downloading the training at house. If you know a veteran or navy partner who could benefit from this IT training, ask them to visit a WorkSource Career Center and ask for a veteran rep. You can learn extra concerning the Microsoft Elevate America Veterans Initiative and different coaching here. WorkSource thanks all veterans for his or her service to our country, and is proud to depend many veterans and military spouses among our staff members. Our workplaces are closed today, November eleven to honor the numerous veterans who've served. Published by candacemoody Candace’s background contains Human Resources, recruiting, coaching and assessment. She spent several years with a national staffing company, serving employers on both coasts. Her writing on enterprise, career and employment points has appeared in the Florida Times Union, the Jacksonville Business Jour nal, the Atlanta Journal Constitution and 904 Magazine, in addition to several national publications and websites. Candace is usually quoted within the media on local labor market and employment issues.

The Number One Question You Must Ask for Resume Folder

The Number One Question You Must Ask for Resume Folder Resume Folder Help! Gracious, but something else you can locate a gigantic leg upby posting your private site on your resume. Truth be told, there's nothing amiss with saying you're energetic about landing the position. Presently you can attempt to discover an assignment sitting easily in your living arrangement. Any sort of undertaking would demand that you present a resume to support a stance to be assessed for a specific position. The New Angle On Resume Folder Just Released Based on your inclination, you can make another symbol record from a current picture on your PC or make another symbol picture without any preparation. To search for comparable picture you may go to Resume page. It is basic to choose a visual configuration need, along with an appropriate structure for content. You may likewise review the structure before making the last version. Crucial Pieces of Resume Folder So in case you're hoping to get a vocation ( n ot just any occupation, regardless of how the activity that you need), be sure to do things right and work out how to make an extraordinary resume. The reasons may be completely unique. Educate everybody you're mindful that you're chasing for work. You will adore our work. The control of data innovation develops increasingly significant day by day. Numerous occasions the ideal employment applicant is screened out as a result of helpless proceed. A for nothing out of pocket employment form design is such an essential example for a work application an individual should create. In case you're looking for a new position or wish to move your current work then you'll need to post your resume in numerous spots as conceivable to improve your perceivability in the front of the possible businesses. There's a lot of individuals around who might essentially rather not have the duty. Presently you can get certifiable school article on the web, one that is going to accommodate your monetary arrangement and complete your work as well. At the point when you get a work done from us you will return again in the event that you need help with another of your articles. At that point the perfect methodology is place a solicitation I should gain article papers composed. So should you have to utilize school article author on the web, we're only the individuals that you should contact. Getting readied implies which you additionally have duplicates of your references. So for the individuals who have an exposition appointed that you need support with, you can buy article online modest from us. Such an exposition you're searching for will be given to you inside the cutoff time gave to you. Resume Folder Features If you can envision an awesome inquiry for all intents and purposes any rundown, if it's not too much trouble send it to us. And still, at the end of the day you can't find the instructive and exact subtleties. You should likewise perspire the data. Resumes are incredibly anticipated in highlights and information, yet numerous decisions must be made. Top Choices of Resume Folder Also, remember that there's a decent open door you resume will be checked electronically as an expanding number of organizations use uncommon programming to record resume s. Pursue my bulletin and you will obtain completely free accessto my tool stash of private marking assets for understudies. Its substance stuffed design is extraordinary for connecting with bosses with an assortment of realities, for a fact to instruction. Envelopes at exchange shows become a house for your notes and contact data and they're ready to play a huge capacity in enlisting your staff or deals work force by telling them additionally in regards to your independent venture. Best-continue ever utility is made utilizing NodeJS, which implies you need NPM to introduce it. It's hard for a presenting administration on be certain you work on the grounds that there are bunches of factors which will affect the past choice. Truth be told, you could even decide to put another portfolio inside your portfolio on wheels on the grounds that the two fill different needs. It's genuinely simple to apply employments online with extremely straightforward advances in light of the fact that there are a choice of destinations, which gives the occupations that you might need to present an application for. There are various motivations to find a vocation as fast as could be expected under the circumstances.

7 Reasons to Look for a Job While You Love the One You Have

7 Reasons to Look for a Job While You Love the One You Have 7 Reasons to Look for a Job While You Love the One You Have A great many people hold up until theyre hopeless, urgent, or jobless to begin searching for a new position. Be that as it may, things being what they are, it may be brilliant to search for a vocation while youre in a position you love. That may sound odd, yet there are a couple of valid justifications for doing this. Heres why you should search for a vocation, while you despite everything love the one you have: 1. You can be increasingly objective and have better expectations. At the point when you're urgent for a new position in light of the fact that the one you have is horrible, any 'ol gig can begin to look great. When you begin feeling somewhat urgent, occupations that don't coordinate your measures (e.g., they don't offer work adaptability or aren't in your planned profession field) probably won't make any difference so much currently however will later on. Having an occupation that you as of now love permits you to quest for new employment all the more impartially and all the more significantly, more specifically to discover a place that will genuinely be a fit for you. 2. You can look all the more comfortable. Suppose that you have an enormous battle with your chief and in a snapshot of swagger/idiocy, you quit your place of employment on the spot. Searching for another activity that checks all the crates can be intense, particularly so in case you're doing it under pressure. Having the option to take as much time as is needed to search for work, singling out which employments to apply for quiet, can not just reinforce your own activity scanning abilities for when the opportunity arrives to really search for another position. 3. You can get a feeling of what kinds of employments are truly out there. Time genuinely passes quickly, and an occupation that you figured you would just be in for a year can out of nowhere become a few years. Searching for a vocation while you love the one you have can give you some understanding into the present place of employment market and help you evaluate what kinds of occupations are out there. You can likewise realize what expected new abilities, instruction, and experience managers and scouts are searching for the present moment. That way, you'll be readied if and when you do choose to look for a vocation. 4. You can haggle better. Compensation can now and then be a staying moment that it comes to tolerating or turning down a vocation. While you can utilize a pay adding machine to evaluate how much bosses are paying for occupations in your field, nothing beats genuine involvement with discovering what your accurate arrangement of abilities and experience intends to an expected business, in dollars and pennies. Being utilized can assist you with negotiating compensation better since you'll definitely realize what different businesses are paying-and all the more significantly, you'll know your own value. Since you're utilized, you don't have anything to lose by requesting a more significant pay or better advantages and if a potential boss realizes that you're investigating new chances, he may make offer you a superior arrangement to get you to leave your present place of employment. 5. You can improve your talking/pursuit of employment aptitudes. Employment looking can take some artfulness, and on the off chance that you've been out of the activity advertise for some time, your own pursuit of employment abilities or meeting aptitudes may be somewhat corroded. Beginning a pursuit of employment (regardless of whether you love the activity you have at the present time) can oil out the crimps you may at first experience and furthermore help you to clean your talking abilities as you meet with different businesses. 6. You can help your system. In the present employment showcase, it's never a terrible thing to know many individuals. Having a rich, vigorous system can assist you with associating with individuals who may have the option to give you some strong activity leads. No one can tell when you may need to connect with a contact for help in searching for a genuine activity. 7. You can be more ready for what's to come. Indeed, you love the activity you as of now have. Yet, imagine a scenario where the organization out of nowhere scales back and you lose your position. That is the place doing some pre-work looking can put you in front of the opposition. You may have just done a few meetings and set up new associations that could lead you to a genuine prospective employee meeting and a genuine bid for employment in the near future. Begin Looking for a New Job

Daily Personal Branding Tips from the Experts - Executive Career Brandâ„¢

Every day Personal Branding Tips from the Experts In a visitor post on Ryan Rancatores Personal Branding 101, Mohammed Altaee asked 15 Twitter individual marking specialists to contribute their top tips in Personal Branding Tasks You Can Do Every Day. Here are 9 of their definite fire suggestions: 1. Constantly sharpen your expertise through personal development. â€" @pathfindernig (Yinka Olaito) 2. Post a status message every day on

Most Noticeable Resume Writing Free Online

<h1> Most Noticeable Resume Writing Free Online</h1> <h2>Finding the Best Resume Writing Free Online </h2> <p>After you get a last paper, demand a free correction if it's inadequate with regards to something. Offering credit to yourself when it's evenhandedly due can gain a huge contrast in being that one hang out in the region which lands the position. You can get your resume accomplished in a day and arranged for accommodation. </p> <p>Please permit us two or three days to answer once you've mentioned help. Normally, you might want to gain a decent one. At whatever point you have utilized the thoroughly free administrations our volunteers offer, we'd value your criticism! </p> <h2>Type of Resume Writing Free Online </h2> <p>If you don't have a wide range of comprehension in CV composing at that point it's exceptionally recommended that you take help a pro. In this way, a lot of work must be attempted on setting up yo ur CV. There are basically two different ways you'll have the option to move toward composing the resume. You can't get any activity that sounds wonderful however you must consider for all intents and purposes and pick which has the absolute best odds of your having. </p> <h2> Life, Death and Resume Writing Free Online</h2> <p>Well sorted out and briefly composed data is significantly less difficult to examine. You should make your resume in an average arrangement. </p> <h2>The Argument About Resume Writing Free Online </h2> <p>The Resume Writing industry gives an indispensable, important help. Expounding on close to home targets and desires should be kept to a base and is much of the time pointless. Some of the time tips don't flexibly the help you request. Clearly, the best strategy to find such help is in the event that you investigate the top of the line proficient resume composing administrations surveys. </p> <p>Putti ng together a resume may appear to be overwhelming at first, yet most people need to get a resume to go after positions on the web or face to face. Do your own exploration what you must have in a resume to speak to you unequivocally in work search. The main point of yours while you scan for an occupation which you should begin searching for that ones, that are irrefutably the most near what you want. Our activity here is to gracefully you with a top to bottom depiction of what a supplier is about. </p> <h2> Resume Writing Free Online Secrets </h2> <p>Needless to state, turning into a specialist continue author is a method that requires a great deal of tolerance and devotion. Our expert specialists can assist you with landing the position that you've generally wanted. To verify you focus on the fitting aptitudes make an extensive assortment of every one of your capacities. Anyway cleaned your composing aptitudes are, now and again it's far superior to utilize an expert who can outline your encounters in a way that enables you to order the enthusiasm of the best organizations in your industry. </p> <p>Writing a waiver is indispensable for every single understudy. Regardless of whether you are a newcomer to composing resumes and introductory letters or your composed resume doesn't seem to make sure about you welcomed on a few meetings, we're directly here to help you. Under such a situation it's significant, that you modify your cv introductory letter to each work application to have the option to get expand the focusing on. It's feasible for you to get a specialist waiver letter right now! </p>

Job Resume Sample Exposed

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New Article Reveals the Low Down on Best Resume Writing Services and Why You Must Take Action Today

New Article Reveals the Low Down on Best Resume Writing Services and Why You Must Take Action Today In only several hours, the association reached me, and asked only a couple more information. It's basic for your vocation to find an ensured, proficient resume specialist co-op that satisfies your necessities. In the first place, you have to into the historical backdrop of the resume conveyance focus offering the administration. It isn't easy to get the enthusiasm of the employing administrator, however with the help of the administration, you can do it. The Nuiances of Best Resume Writing Services There are a couple of fields in which administration experts almost consistently depend on the help of an expert resume essayist. Marc Grandmaison Operations Director Marc is an accomplished, gifted, and skilled friendliness proficient that has been in the business for more than 20 years. Simply, it's irrefutably the most monetarily significant record you would ever claim. You don't have to offer insights regarding each and every position you have whenever held. What precisely does matteris that you place in the chance to show your forthcoming business that you have what it requires to satisfy the drawn out necessities of the organization. Remember that loads of the spots managing resume dispersion administrations are probably going to offer less expensive rates and arrangements, yet you should be cautious in picking what to profit. Upset organizations can not be conceivable to work for, anyway incredible the activity may appear at the ideal time of the offer. Thusly, choosing a resume organization is in all likelihood liable to be one of the principle speculations you might make for the simple truth that with respect to your profession, there's no space for mistake. What You Need to Know About Best Resume Writing Services Quality is so essential to us and we might want to be aware of your prerequisites and course of events. Custom composing implies a critical organiza tion with elevated requirements. Resume Writing is a craftsmanship that permits you to get saw in the work business. At the point when you're coordinated with an expert resume author, you're getting the ability of someone who has settled on official level recruiting choices all through their own one of a kind vocation history. It's conceivable to peruse the rundown underneath (which is in no particular request) or chase for an essayist that has practical experience in your profession circumstance utilizing the connections beneath. In case you're searching for a new position, it might be prudent to place cash into the administrations of ensured continue scholars to make an eye catching resume for you. Vvisit our site for the best resume authors you can trust! Clearly, the best strategy to find such help is in the event that you investigate the top of the line proficient resume composing administrations surveys. Attempting to form a convincing resume while endeavoring to adapt to misery and mistrust isn't the ideal state to make a great resume! You will work with a resume essayist who's able to make the report which most suits your necessities. An essayist who doesn't have models is likely unpracticed or not qualified at all, DeLay expressed. The Pain of Best Resume Writing Services Also, check the remarks and audits promptly accessible online which would assist with being comfortable with favorable circumstances and weaknesses of that particular essayist or a firm. There are a few people around who are holding on to look for the administrations of astounding officials simply like you. They don't care for their present place of employment or profession. The best resume ought to likewise have a rundown of your abilities that might be with r espect to the activity that you apply for. You should simply transfer your resume record and set a request. A decent resume dissemination administration is foreseen to give continues in a wide choice of styles and they should take a shot at resumes for different fields. For an incredible beginning, you can view the ensuing. On what is adequate so you should click it. Whatever They Told You About Best Resume Writing Services Is Dead Wrong...And Here's Why Because bosses won't see the amount they need you in their organization till you let them know in the right way. Resume can procure an enduring impact on the businesses and you can't face any challenge by settling on the quality of resume. In case you're an official you see how significant it's to be locked in with the association and representatives on a few levels. Resumes must be sufficiently fabulous to discover the enthusiasm of the selection representatives. Besides, you should support your LinkedIn profile. A LinkedIn profile is dynamic like a web page, and you should roll out irregular improvements as you endeavor to get your fantasy work by one way or another.

COVID-19 crisis Eight crucial things your employees need from their leaders right now Viewpoint careers advice blog

COVID-19 crisis Eight crucial things your employees need from their leaders right now A few words on a screen just don’t do justice to the global health emergency we all currently find ourselves grappling with. COVID-19, as it spreads throughout the world, is taking over everything we know and everything we are. It’s dominating headlines. It’s dominating our conversations. It’s dominating our thoughts. It’s dominating virtually every part of our lives. Facing a crisis of this scale is new to all of us, it’s uncharted territory, and it’s unsettling and unnerving from many respects.   Of course, of paramount importance, above everything else, are the profound health implications of this virus. However, today I want to speak to you as a leader of a business which, like virtually every other one in the world, has been catapulted into a situation that we have never had to face before. There are so many ‘what ifs’ and questions being asked of us, and every day brings new news and, potentially new issues to deal with. What seems like a difficult decision today, soon passes as tomorrow brings new information and the requirement for new actions. But, you are not alone in this â€" we are all dealing with it. Much of what is changing feels outside our control, and it is.  But, what matters most now, is what we, as leaders do, and how we react. That is something that remains absolutely in our control. Our homes have become the epicentre of our organisations Suddenly for so many of us, our homes the sacred places where we feed and grow our families, where we laugh and argue, where we relax and unwind â€" have quickly transformed to be the epicentre of our work organisations for the foreseeable future. For most leaders, this is a situation that we’ve never had to navigate at this scale before. Sure, some employees might have worked remotely now and again, some on a more regular, ongoing basis but nothing on this scale. It feels completely new to most of us. Of course, it comes with benefits, but a whole host of challenges too and businesses need to think hard about how they overcome those. The question to ask is how can we ensure that our people remain productive, engaged and as happy as they can be, given we’re all facing the biggest global crisis of our generation? As the leader of a global business, we first saw the impact in our China business in January, and now as that country gradually recovers, we are closely monitoring the day-to-day return to normality there. We learned many lessons through these last few months, and one of the most encouraging outcomes has been the spirit and cohesion of our teams across China. Their collective bond is stronger now than ever before, having supported each other through difficult times. But above all, we also learned that these extraordinary and difficult circumstances will also pass. It may well take some time, we may all have to take hard decisions, there will be stress and anxiety to deal with, but it will pass, and we will emerge into a new world post this crisis. So in this blog, after reflecting on our experiences in China and more recently in so many other countries around the world, I’d like to share my thoughts in terms of what we as leaders can all do practically, realistically and quickly to ensure our organisations continue to function well in this new ‘business as usual’ and are in the best possible position once this is all finally over. In that spirit, here are a few things I think our employees need from their leaders right now: 1. They need strong, decisive and compassionate leadership Great leaders are born in times of crisis and struggle. Some even say that great crises  find  great leaders. I think that’s true I’m sure most of us can name those leaders who have led businesses and countries through the most challenging times in generations gone by. Emotions are high right now, that’s human nature. It’s human nature to be fearful and anxious, but we cannot let any fear we’re feeling lead us to take poorly thought-through decisions, or further promote a climate of panic and worry within our businesses. We need to be measured, assured and decisive. As I said earlier, none of us could have predicted the sheer scale and impact of this crisis â€" so much of what is going on is outside our immediate control. But, what we can control is how we, as leaders, respond and react. Part of this is obviously allowing our people to follow local government guidelines and advice for their own safety, but the rest is all down to the steps we take. Right now, be aware all eyes are on you. Those eyes are looking at you for clarity, guidance and answers at a time when it feels as if everyone’s world has been turned upside down. Your people will be craving a sense of reassurance, certainty and positivity to know that this is just temporary, that the organisation they work for will have a positive future and actions are being taken to maximise the chances of that outcome. We also need to do everything we can to build trust. As the figure-head of the organisation, the communication with your people needs to be human and frequent â€" regularly updating everyone on any new developments or stances you are taking as a business. Silence is the worst thing we can do, so ensure your communication is clear, honest, transparent, supportive and regular. It is also crucial that we lead with compassion. Understand that every person in your business will be responding and reacting to this crisis in a very different way and some may be really struggling. Each of their experiences is unique to them. Your role as a leader is to recognise that, and to be understanding, empathetic and sympathetic in everything you do. That doesn’t mean we cannot be demanding â€" after all a lot needs to get done in double-quick time. But it does mean we need to be consciously aware that our people may be in very different places mentally, as they cope not just with work, but also home pressures. 2. They need to feel accountable and busy Unpredictable times often result in unpredictable, and constantly changing priorities. Perhaps your clients aren’t as forthcoming with new work as you’d like, or sales are falling quickly as decisions are delayed. The work your teams would usually do every day when they come into the office may now look and feel very different to what it was once just a few weeks, or even days ago. Perhaps some tasks that would normally have been done religiously have been put to one side, or in some cases, aren’t now needed at all. In so many cases, the current situation will already be forcing you as a business to do things quite differently. Just because the day-to-day rhythm of your business has changed, that doesn’t mean that the innate need of your people to feel accountable has too. It’s times like these when people want and need to feel as though they are contributing in a meaningful way. I’ve seen so many examples where the work people do gives them meaning in a world turned upside down and by doing so, they help both themselves and their organisation. So, use the unique skills and talent that you have in your business. Pull together task forces, assigning specific roles to the right people. Set daily or weekly priorities and targets so everyone stays focused and understands what they are working towards. Remind your people of your organisation’s purpose and empower them to truly live by it. Don’t slow down, or press pause. Instead, look at reallocating time and resources. Encourage your people to focus on what they can control within your organisation, rather than what’s going on outside of it. Control what you can control and be adaptable to adjust fast when events change. And, importantly, just because you can’t physically see your people when they are at their desks you must trust that they are getting on with the tasks at hand. Without trust right now, it’ll be incredibly hard to operate properly as a business. So, trust one another, unless you are given a reason not to. 3. They need agreed upon new norms and expectations As I alluded to, the day-to-day rhythm of your business and flow of work will be different, and that will take some getting used to. When an entire team, particularly one that is close knit, supportive and high performing, is suddenly dispersed, it can be extremely disruptive and unsettling. So, at the outset of your new working arrangements, I strongly encourage you to agree and establish, as a team, what your new norms and expectations are going forward. It’s important you start out in the best way possible to get everyone on the same page as soon as you can. Don’t wait a few days, do this now if you haven’t already. Discuss as a group how you are going to communicate as a team going forwards. Is your primary form of communication going to be video calls? In what instances would you use chat vs email vs a video call? How often will you have 1-2-1’s and wider team meetings? If a member of the team needs to be out of the ‘office’, how is this communicated? What are your expectations around response times? Deciding on all these things will start to help you flow more quickly as a team, establishing new routines and protocols with ease. After all, when we’re in the office, face-to-face, these norms and expectations are always there (even if we don’t realise they are), so it shouldn’t be any different when working from our homes. 4. They need to feel connected to you This one might sound obvious, but as you’re not in the same physical location as your team right now, the amount of contact you would ordinarily have with your direct reports needs to go up. A good rule to follow is to ‘double up’ on the amount of communication you typically have with your team. It might feel like overkill when you’re doing it, but believe me, it won’t feel like it from their perspective. Think about it. Your people are sat at home, maybe alone, working in a space that they don’t associate with work, and completely cut off from everything and everyone in their normal place of work. It’s understandable that feelings of isolation or loneliness creep in. This could lead to feelings of disconnect and disgruntlement, making matters worse. So, make a conscious effort to personally check in with each of your team members, more often than you would in normal circumstances. Call them, message them, if even for a chat. Make it clear that you are there to help and support them through this time, in whatever way they need. Encourage them, each morning, to send you a short email update of all the tasks they are planning on working on that day, and what their priorities are. This will keep the lines of communication open, and they won’t feel they’ve just been left to get on with it. However, be mindful of which communication methods you use for what. Whatever you do, don’t bombard your team with emails. They still have a job to do and need space to concentrate to do that. Constant distraction is the enemy of productivity, so find the balance between ‘checking-in’ and giving them space. When running video or voice calls, set an agenda, and ensure each team member is given license to contribute and participate on the call. Keep the video switched on to avoid multi-tasking or distractions. Encourage your people to do the same with customers â€" you can still build a lasting, trusting relationship virtually, it just takes a little longer and requires more effort, but I’ve been really positively surprised at how my own business has built those ‘virtual’ connections with our clients. Remember, your clients will be dealing with their own stresses and anxieties so don’t underestimate how useful a call from you can be to them, just as it might be to you. 5. They need to know that it’s encouraged to find a routine that works for them Routine is crucial to productivity and engagement no matter what you do or where you work. So, establishing a new ‘work routine’ whilst at home is the order of the day for those who have suddenly been forced to use their lounge, bedroom or kitchen as their new office space. Therefore, you must give them the freedom to do just that. Working from home can easily blur the lines between our personal and professional lives, but the circumstances we find ourselves in today are unique. Many are confined to their homes, unable to establish any sense of normality, or even go out. It feels as though life’s simple pleasures have been taken away from us. So, there is a danger that our work will dominate our every waking moment, especially if we feel we have precious little to do and boredom sets in. So, start by setting boundaries for yourself and role modelling healthy behaviour â€" schedule set start and finish times, as well as breaks, and communicate these to your team. A good way to do this is to block the time in your calendar and share it with your team. As I said, these circumstances are unique. Whole households are working from home at the same time. Many are juggling their work commitment, with looking after their family who are also confined to the home. So, be empathetic to that. One person’s new work routine might look different to another’s. Right now, each person has different challenges to deal within their ‘new office’, so try to be lenient, understanding and flexible. So long as what needs to get done, gets done, you can be flexible on how people have set up their own routine in a way that works for them. 6.  They need to still be learning and developing This crisis is temporary, we will get through to the other side and the world could look quite different when we do. It might not feel like a priority right now, but it’s those companies that spend time and resource in investing in the training and development of their people now, will likely emerge at the other end in the best possible situation. And as a leader, it’s your responsibility to be doing everything you can do to ensure your organisation is in the best shape possible to thrive when this all passes. See this period of adversity and struggle as an opportunity to proactively strengthen the skills within your teams. Explore ways you can run virtual ‘lunch and learn’ sessions and online training. Your employees will thank you for it, because engaging in something purposeful and positive can help them deal with their own anxieties right now. It’s important to recognise we all need to look after our mental well-being. Furthermore, by investing in them now, you are proactively showing them that you are investing in their future. 7. They need to still feel a sense of human connection Human connection is the fabric of any business, but for the time being, that fabric will be severely lacking in all our businesses. As a leader, it’s your responsibility to orchestrate it in any way you can. For the foreseeable future, colleagues won’t be having chats in the staff kitchen, going out to lunch as a team, or celebrating their successes together. After a while, this lack of daily human connection can start to fracture the unity of a team. And feeling united has never been more important than it is now. We must therefore go out of our way to create those ‘water cooler’ moments. Encourage your teams to take virtual lunch or coffee breaks together â€" schedule them in the diary and stick to that commitment of instilling some human connection into their new BAU working life. At the beginning of your team video calls, take a moment to ask how everyone is doing and what is going on in their lives. Think about starting a specific chat or messenger conversation which is always open and is devoted to non-work-related conversations. I’ve already seen some great and creative ideas â€" virtual pub quizzes after work on a Friday being the latest in the UK. They all help reinforce the team connectivity and bring a bit of fun into the day. 8.  They need appropriate tools and guidance to work from home Again, this might sound obvious, but to work from home effectively, your people need all the equipment, tools and resources to enable them to do so. That means corporate laptops and mobile phones. It means access to internal files. It also means use of tools like Teams, Zoom and Slack. This will probably mean a swift, coordinated, and in some cases, large-scale response from your IT teams, those who I call the ‘unsung heroes’ in this situation â€" the people who are literally enabling businesses around the world to keep the lights on and allow everyone to keep working. One word of caution here, don’t just give your employees these new tools and expect them to magically know how to operate them, or even to immediately appreciate how to work well from home straight away. For many, these new tools are just that â€" new. Provide guidance, training and advice on all these things. You cannot simply leave your teams to it, expect they will be ok and will get to grips with things, eventually. It’s not going to work like that. And don’t forget, you need to still keep your systems secure. Unfortunately, these current circumstances also bring security risks and your people will need help and guidance in how to best avoid falling foul of all those out there trying to compromise your systems, just at a time when you need the systems most. Lastly, it’s important to remember that your people are working from their own homes, using their own WiFi WiFi that is probably being used by multiple people in the household at the same time, so expect issues with connections and download speeds. Last week, Italy saw a  70% increase in internet traffic, and  VPN usage increased by 112%   this is a sign of things to come. So, be patient and appreciate that we are all dealing with different technical challenges than what we would typically experience. Normal life as we know it has been suddenly, but temporarily, put on hold. But that doesn’t mean your business needs to hit pause. Yes, the way and speed at which we will work over the next few weeks and even months will change. But it’s important to remember, that as a leader, your people are looking to you to help guide them through this period of uncertainty and help them adapt. Now is your time to step up to the plate and do that. If you do that well you’ll find your business will quickly establish new, productive ways of working and innovative approaches to deliver value to your customers. That’s why, right now, what we do as leaders, matters more now than it ever has done before. That’s all for now. I hope each of you found some snippet in here that helps you personally. Stay safe. Look after yourselves, your families, friends and colleagues, particularly those who are caring for the more vulnerable members of our society. We are in this together and we’ll get through it together. This blog was originally published as a LinkedIn Influencer article. Did you find this blog useful? Here is some related content that you might find helpful during this difficult time: How to run successful 1-2-1s virtually Eight questions to ask yourself when leading remotely How to engage and motivate your team remotely How to be super productive when working from home How to lead from afar Is it possible to unite a remote workforce? Eight ways to become a more compassionate leader Become more mindful, inside and outside of work

Public Relations Tips for Small Business PR Success

Advertising Tips for Small Business PR Success Credit: BRAIN2HANDS/Shutterstock On the off chance that you have a private venture, its chance to begin contemplating PR. PR, or advertising, is a key piece of the promoting procedure, and frequently unmistakably more financially savvy than customary publicizing. But then, says Deanna Simonian, numerous private companies are as yet befuddled about what precisely PR is and why they need it. The organizer of Mediafy Communications, Simonian went through longer than 10 years working with huge brands before beginning her own PR firm. In that time, shes found that any business can profit by a decent PR push yet numerous little organizations dont realize how to get that going. Editors note: Looking for a showcasing administration? We can assist you with picking the one that is directly for you. Utilize the survey beneath to have our sister site, BuyerZone, give you data from an assortment of sellers for nothing: Business News Daily conversed with Simonian to discover seven things that every private company need to think about PR. 1. Advertising and promoting are not something very similar. Paid ads are simply the manner in which an organization speaks to. A PR crusade, then again, makes unpaid, natural contact between a business and its crowd to construct brand mindfulness. PR is about outsider believability, clarified Simonian. This individual is an impartial individual truly saying, I love this brand. A supported post on Instagram, for instance, is promoting. In any case, when an organization sends a blogger an item to utilize, and the blogger really prefers it and posts about it, that is PR. Being cited as a source in a paper, highlighted in a magazine or showing up on a syndicated program are other basic types of PR. Sending official statements with respect to organization declarations tallies. I think PR is making the best picture of your organization that you would then be able to impart to people in general, Simonian said. Regardless of whether that is through conventional media or online life PR implies getting your name out there and building your businesss picture. 2. Great PR encourages you characterize your image. A most significant aspect concerning beginning a crusade is that having PR characterizes the message of your organization, said Simonian. The principal question we ask is, Why are you doing what youre doing? For what reason do individuals care? It helps tweak the message and keep it steady. Without consistency, clients wont comprehend or confide in what your image speaks to. A solid PR battle makes a conspicuous message over various media stages. This is particularly significant for private companies, which come up short on the name acknowledgment of bigger organizations and partnerships. At the point when private ventures dont have PR, things are everywhere, Simonian forewarned. PR keeps things predictable. 3. Great PR requires some serious energy. Simonian regularly finds that independent companies are eager for PR to create moment results, instead of thinking about the battle as a component of a drawn out showcasing technique. I think some private companies feel that outcomes will be quick, she said. In any case, great PR requires some serious energy You have to give it at any rate three to a half year to see the advantage. At the point when that advantage comes, its not generally as moment deals, she included. Because your organization gets included in a major paper doesnt mean youll right away observe a bounce in deals. There are two sorts of PR. One sort expands deals; different forms believability. It looks great and makes you look progressively solid. Making believability for your organization is a drawn out speculation that fabricates brand acknowledgment and makes trust. In the end, it will pay off in expanded deals and the long existence of your organization. 4. You may need to hold up some time before you start a PR battle. One slip-up that Simonian often observes independent companies make is beginning a major PR push before they are prepared for the consideration. Inclusion in a national news source, for instance, can create popularity for items. On the off chance that you arent ready to satisfy that need, you may end up losing believability or disillusioning clients. I think you must be prepared for PR inclusion, said Simonian. It can make a great deal of interest for specific items, and in some cases a [young] organization cannot stay aware of that request. 5. You dont need an enormous spending plan for good PR. Enormous organizations regularly utilize a committed PR group or recruit a PR firm to make an all-inclusive battle. Be that as it may, private ventures can make viable PR even without a huge financial plan. Simonian proposes recruiting a PR expert to work inside your financial plan, regardless of whether that just methods you put in a couple of hours cooperating to make an arrangement that you will execute all alone. On the off chance that you dont have the spending plan for that, its still conceivable to strike out all alone. Put your time in making associations with columnists and media contacts, Simonian suggested. On the off chance that youre steady and youre real, individuals will react to you. 6. News sources love private companies. Independent ventures regularly wonder if news sources will be keen on covering them or referencing their items when enormous brands are vastly improved known. Commonly, however, that absence of past presentation works in support of themselves. Ive took a shot at IBM, Toshiba, Coca-Cola, and Ive worked with tiny brands as well, said Simonian. I think news sources discover independent company all the more fascinating theyre large enthusiasts of the uniquenesses. For greater customers, PR is progressively a matter of dealing with the press theyre previously getting. Private companies, paradoxically, dont as of now have an account or discernment joined to their image, which gives news sources and influencers all the more a story to work with. Its much progressively amusing to help make that picture and offer it, said Simonian. 7. PR relies upon connections. Regardless of whether youre working with a firm or taking care of your PR all alone, center your endeavors around individuals who are as of now affecting your objective client. PR is making sense of approaches to manufacture connections, regardless of whether its with a columnist or web based life influencer, said Simonian. Search for individuals who have a great deal of clout and manufacture that relationship. Help them to comprehend your message and how their adherents can identify with you. Fruitful PR fabricates trust between your organization and its clients. Building positive associations with the correct news sources is basic to making that trust. In the event that that relationship isnt as of now there, you wont contact the correct crowd, regardless of what number of spots highlight you. Katharine Paljug Katharine Paljug is an independent substance maker and supervisor who composes for and about private ventures. Notwithstanding Business News Daily, her articles can be found on Your Care Everywhere, She Knows, and YFS Magazine. Visit her site to get to her free library of assets for entrepreneurs. 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160 Consulting Case Interview Questions

160 Consulting Case Interview Questions 160 Consulting Case Interview Questions SEE ALSO: McKinsey interview questions and answers, BCG interview questions and answers, Bain interview questions and answers Interviewing at McKinsey, Bain, BCG, or other management consulting firms? Get ready with this list of 160 case interview questions. Link to: Market Estimation Questions Business Case Questions Market Estimation Questions Learn more about what is a market sizing question, along with techniques and two examples. How many gas stations are there in the US? How many garden hoses were sold in the US last year? How many pairs of boxes are sold in the US each year? How much does a 747 weigh? How many NetFlix DVDs get lost in the mail each year? Estimate the size of the bubble gum market in the US. There were 165,000 American children born with autism last year. What % of the babies born that year are autistic? Estimate how many shoes are sold in the U.S. each year. Estimate the number of gallons of gasoline the typical gas station pumps in a given weekday. Estimate the total industry wide sales of lipstick in the U.S. Estimate how many tires are sold in the U.S. each year. Estimate how much time it would take a single average size dump truck to move an average size mountain from one location to another one located 1 mile away. How many hair salons are there in Japan? How many light bulbs are in this building? How many cars are in Los Angeles? How many airplanes takes off from JFK airport each day? Estimate the frozen banana market in NYC. What should it cost to rent Central Park for commercial purposes? How many cases of Red Bull are sold in San Francisco each day? What is the size of the market for disposable diapers in China? How many golf balls are sold in the U.S. in one year? How many hot dogs are sold on the corner of 76th and Lexington in NYC on a Wednesday in August? How many golf carts are in the US? How long does it take a Starbucks to serve enough coffee to fill the gas tank of a Hummer? Having fallen on hard times, your consulting firm has decided to serve a notorious bank robber. He has asked you to determine how many briefcases he must bring with him in order to steal $10MM in cash, all $100 bills, in bundles of 1,000 bills each. How many unique horse jockeys ride in races in the United States on an average Sunday? How many fire trucks are sold every year? How many personal computers are used in the U.S. today? Business Case Questions An asteroid is going to hit the earth and destroy 100% of it. You have several options: create a missile to destroy it (blowing it into several particles which will still impact the earth but destroy only 50%), or create a missile to push it out of the way (this only has a 50% chance of working though). Which alternative do you pick? My grandfather had just died and left me an oil tanker. I need a valuation for tax purposes, and I have hired you to tell me what its worth. You have been retained joint by a disposable diaper company and a federal commission on waste management. Estimate the volume percentage of disposable diapers in the total U.S. household garbage. Your client, a U.S. firm, owns a meat packing plant in Spain. Over the last few periods profits have steadily declined, despite the fact that sales are growing. You have been hired to figure out why. A corn feed company has eight manufacturing plans located in the Midwest. These plants services the entire U.S. Their plant in Ohio is in need of refurbishing. The company has four possible options: refurbish the existing plant, build a larger plant at the current location, build a similar size plant at a new location, and build a larger plant at a new location. I was sitting in one of Chicagos new specialty Cigar Bars around the end of August with a friend. It was a Saturday night and the weather was fair. While enjoying one of the bars finest stogies and sipping a cognac, I asked my friend how much he thought the bar was worth. On the back of the envelope, how would you go about determining the value of this bar? Supplies Mate, a distributor of office supplies in Central London, has experienced declining profitability over the past five years. How can the distributor address this profitability trend? (Accenture) The general manager of a popular ski resort has called on you to help her figure out why her resort has been experiencing declining profits over the past three years. How would you help her? Your client is a large agricultural equipment manufacturer. Their primary product line, farming tractors, is losing money. What questions would you ask of your client to help them solve their profitability problem? How would you determine a pricing strategy for a hotel chain? Should Great Burger acquire Heavenly Donuts as part of its growth strategy? How can Magna Health improve its financial situation? Your client is an energy company that has both an upstream and downstream business. Their upstream business consists of exploration and production while their downstream business includes refining and marketing distribution. They receive 20% of their revenue and 90% of their profits from the upstream side, 80% of their revenue and 10% of their profits from the downstream side. This is the first meeting youve had with them and the focus is on getting the engagement. Keys Why does upstream, with a small portion of revenues, generate nearly all the profits? Upstream and downstream business run as separate entities and enjoy no special advantages through their relationship. (AT Kearney) Your client is a financial services firm, specifically the Treasury services department. This division has its own software/IT group that created a breakthrough Web case management system that has netted awards and new clients. Your firm recently merged with larger firm that made this platform the enterprise standard. All current clients must migrate to this system while requirements from older clients form a serious backlog. Finally, the new firm is losing market share in its ForEx currency trading operations due to technology-based issues and has fallen from 1st place to 4th worldwide. How do you prioritize these demands and how do you restructure to successfully meet demand? What impact will your recommendations have on the Treasury Services department and on clients? (AT Kearney) Your client is a large electric utility that serves Louisiana, Arkansas, Mississippi, and Texas. You have 2 large nuclear plants and are one of the nations largest natural gas buyers. The new Chief Procurement Officer. (your client) serves 4 divisions his own (Procurement) and the Nuclear, Fossil Fuels, and Transmission/Distribution divisions. He wants to know how we can use IT to improve procurements and thus the overall competitive position of the enterprise. (AT Kearney) There is a steel industry and it was the dominant player till 10 years ago. Now market has opened up and competitors have entered. It has four plants each headed by a manager and two divisions of marketing and planning which are run by managers as well. All managers are independent decision makers. Marketing gets an order, gives it to planning and then planning decides which plant to give it to. The problem being faced is that inventory is going up and delivery time is going up thus causing customer dissatisfaction. What do we do? (BCG) Your client is one of the local telephone companies (Bells) and had a regional monopoly. They charged a rate that the government deemed fair. However, the technological boom of the mid-90s showed that the Bells had become choke points and were inefficient. The government decided to open up the market to competition and tipped the scale in favor of new competitors in 3 ways. 1) They get to choose which segments to serve whereas the local Bell must serve everyone. 2) They can charge any price. 3) They can lease the local Bells lines at a price the government deems fair so they dont have to invest in building infrastructure. The CEO of your client saw this as an opportunity to enter other local Bells markets and started a new division with this goal. The new division grew its customer base to 1 million over 2 years, but has lost money the whole time. The CEO now wants to shut down the division. Is this the right thing to do? (BCG) A new product that can be used by firms which lay fiber optic cable over both short and long distances to cut costs. Visual information was provided to show how the product works and also to show how existing methods (PVC pipe instead of the firms new product) work. What is the viability of this technology compared to other existing alternatives? What different markets should be entered? Should the product ultimately be pursued by our firm? (BCG) A steel company in another country was experiencing large amounts of inventory and customers which complained about long wait times for orders. Company used to have a monopoly however deregulation had allowed for competition starting 10 years ago and the firm now had 40% market share. Firm had four plants, two made mostly flat steel products and two made pipe like steel products. For all plants half the products were specialized and half were standard. What should be done to solve the problems? (BCG) Your client is a non-profit hospital. They serve both insured and uninsured patients but their revenue comes from insured patients only. They are concerned because the number of uninsured patients using their services has been increasing. Theyve hired 2 Patient Financial Advocates whose responsibility is to contact these patients to set up payment plans. They receive daily reports with data on uninsured patients treated in the last 7 days. However, they dont have enough time to contact patients on this list because they are barely able to handle patients being referred to them each day. What should the hospital do? Soybeans are a commodity product. Your client is a soybean manufacturer, which processes soybeans for food and energy. 80% of production is for food, 20% is for energy. The soybeans your client processes are in North America, but majority of energy demand today is in Asia/Pacific. The CEO has hired you, the consultant, to understand what is the most efficient method of delivering the product to Asia. You need to decide whether to process all in North America and then ship to Asia/Pacific, or ship raw to Asia/Pacific and then process (McKinsey) Client, Private Equity Co. (PEC), is looking to acquire Personal Care Co. Personal Care Co. offers a diversified product line of health beauty products into several market segments. PEC would like to sell the acquisition in 2-3 years for a profit. The new management team PEC would put in place is unsure where to focus Personal Care Co.s growth efforts and, therefore, which segments to target with new product launches. PEC is asking Bain to provide guidance to help them decide to purchase this firm or not. They also expect Bain to tell them where to focus their efforts. Your client is going to build a skyscraper, but is not sure how many stories to build, how should he/she decide? The NBA is contemplating a bigger expansion into China, should it? A copper mining company is losing money. The CEO asks you to figure out why and what to do about it. A ski resort is having a poor revenue year due to light snowfall. Should it invest in snow making equipment? The CEO asks you to figure out why and what to do about it. For a gas station convenience store, what is the optimal layout for where different types of goods are arranged within the store? A steel manufacturer is contemplating buying one of its competitors. Should it? A bank is considering offer loans to sub-prime borrowers, should it? The CEO of a retail store client is losing money and asks you for help. What do you do? The year is 1980, your client has invented a new piece of office equipment called a fax machine. They are debating whether or not to invest in manufacturing and marketing this product. What factors should they consider and should the launch it or not launch it and why? Your nephew is running a lemonade stand during his spring break. The stand will only be open for the 5 days of his spring break. On Monday, he only sold 3 cups of lemonade. He asks you for help to increase sales, what do you do? A leverage buyout firm is considering buying a company that owns proprietary database of real time Federal Aviation Administration database on every commercial flight in America and its current flight status. Should they buy the company? Your client is a car manufacturer, and its revenues are declining. What is the problem, and how would increase revenues? An electronics stores profits are declining. Determine what the problem is. A city mayor hires you as a consultant, his city population is declining. Describe your preparation for the analysis, the analysis, and approach. The total widget market is $170MM and our sales are $30MM. What % of the market share do we hold? Every three minutes an American woman is diagnosed with breast cancer. How many American women will be diagnosed this year? American Express is facing stiff competition from a host of new credit cards that have no annual fee and low interest rates. In response, American Express is considering dropping its $50 annual fee. What are the economics of dropping the $50 fee? Your client manufactures hair products. Its thinking about entering the sunscreen market. Is this a good idea? Your client is a retail bank in the U.S. There has been no growth over the last couple of years in the domestic market so you are considering pursuing growth overseas in emerging markets. How would you evaluate whether or not you should enter a given country? What is the potential market in the US? How would you estimate the percent of market to install the device? Your client is an international manufacturer of electronic equipment for industrial customers. The RD department has developed a new product a device that could replace all energy costs (electric, gas, etc.) using solar technology. The estimated price to the customer would be $5,000/house, with a pay back in 2 to 3 years. The R D department says the estimated investment is $100 million. A major furniture retailer has experienced declining profits for four quarters, yet that same time period, it has experienced a 25% growth in sales and has opened many stores. Why are profits declining? A fast food company is thinking about putting a franchise in an airport. They hire you to see if they should do so. A bread division of a large food company is facing increasing competition in its market and wants to know if it should exit the market. A car company is interested in developing a new car. What marketing related issues should it consider before doing so? What factors influence the revenue potential of a new pharmaceutical product? Citibank is considering purchasing another credit card company. If the acquisition is made Citibank will gain access to 100,000 new cardholders. What is the estimated value of this acquisition? A commercial bank is re-evaluating the number of branches it operates, and whether they should increase the number of branches or close some down. How would you suggest they go about it? A large conglomerate company is facing declining profits in its railroad company division and is considering shutting it down. You have been hired to determine if this is the right course of action and identify potential alternatives. New York City has hired you to determine what optimal route or what destination taxi drivers should go to when they do not have a customer. Our client is thinking of acquiring a diversified company that has holidays in three different industries. One of those industries is entertainment. Our client knows nothing about the entertainment industry and has asked us to do an analysis. What do we analyze? Ben Jerrys is buying a mid-size cream cheese manufacturer. Does this make sense? What should they be thinking about? Our client has developed a new biodegradable product, which is both a soft drink and a car wax. What should they be thinking about? Our client has developed a new Hollywood screenwriting software package. How are we going to price it? Whats our strategy and why? XYB has a high cash reserve (lots of cash on hand). How can we best use that money to grow the company? Two brothers from Ireland want to start a travel magazine. Theyve come to us for strategic advice and to develop a business plan for getting started. What do you tell them? Sperry Topsider has developed a new non-slip sailing shoe that has been eating into the sales of our bestseller, The Commodore 2000. How can we respond? BBB Electronics wants to increase its sales so it can claim that it is the largest distributor of the K6 double prong lightning rod. How can BBB Electronics reach its goal? A publishing company is having a cash flow problem and needs to reduce its costs, otherwise it will have to lay off staff. How should the company proceed? Our client manufactures high-end athletic footwear. Sales are up but profits are flat. What do we need to look at? AAS Company is in trouble and youve been brought in to save it. What do you do? Our client is a major commercial bank in Mexico. Despite the fact that the bank has experience increased revenue growth, for the past two years its profits have declined and even become negative. You have a meeting with the CEO of the bank in a week and you have to come up with answers to two questions: what is the main cause of this decline in profits, and what can we do to restore the banks profitability. Our client is a mid-size training company that serves New England and the Atlantic Seaboard regions. It offers a variety of computer training and consulting services. The company just found out that IBM is going to enter into its segment of the market. What does it do? Coca-Cola is trying to boost profitability domestically by raising its prices. Its focusing on the grocery store market where the volume is high but the margin is low. What are the economics of raising the prices and is this a good idea? DuPont has just invented a lightweight, super-absorbent, biodegradable material that would be perfect for disposable diapers. What should they do with it? Our client is the New York City Opera. They want to develop a growth strategy for the next five years. What would you advise them to look at, and what are your recommendations for growth? Our client is a retailer of fine and expensive oriental rugs in Manhattan. They are experiencing declining profits. Why and what can they do about it? A ski resort profit is declining. They hired you to turn around the company. Should a spirits manufacturer enter a new geographic market? Company A is a luxury boat manufacturer and is debating offering a financing option to customers in order to stimulate sales. (From here he gave a brief overview and some financial data and then asked you to infer based on this data whether this would be a sound decision and what the returns expected might be given different scenarios.) A client company installed an ERP system 3 years ago, spending a cumulative $100M to do so. The CEO asks you, was this a financially sound investment? How would you fight malaria in an African country? Come up with a strategic framework for doing so. Why are XYZ Manufacturing Co.s profits declining? Should ABC Drug Co. decide to build a remote call center? We are working with the Port Authority of a large city, who is trying to gain some information about the types and patterns of people entering and leaving the city. What should we look for, and what should we do? An elevator company wants to know why their sales have fallen and with it their profits. Quantify the loss they have made. Tell me how we need to get around it. The client is a paper manufacturer. We focus on the paper towel division. Their revenue has been flat. You are hired to help them grow their bottom line. A healthcare company trying to launch a new headache curing drug. Should or shouldnt they invest when they already have a general painkiller in the market? A bank has a new credit card product. How would you price it? What sort of factors should you take into account when developing a customer segmentation for a retail banking business? You are a manager of a gym and recently found out that a neighboring office space has just become vacant. You are thinking of renting this as a day care center for gym members. Explain how you would make your decision. A major US university is experiencing declining profits. (1) Please discuss the drivers of profitability for the organization. (2) How might you improve the profitability of this university? Should a car auction company hold a special, one-day antique car auction event? What can a state university that is struggling because of the economic downturn do to increase its profits? Company is considering purchasing a smaller one. Estimate market attractiveness and then make a recommendation. Company is failing, you have been brought in to save it, what do you do? How would company x increase revenue without incurring a significant cost? You are a consultant working for a bubble gum manufacturer. The CEO of the gum manufacturing company is concerned because his company is experiencing declining margin. My questions to you are: (1) the reasons behind declining profitability (2) your suggestions for improving profitability. A widget manufacturer in Brazil has a 60% national market share and has a leadership position in South America. However, it only has a 5% international market share. The top 20 clients buy 80% of its products and the manufacturer is concerned with increasing margins and exploiting new sources of revenue. Their CEO has asked you to gather data and brainstorm potential ideas for increasing margins and market share. A bank based in a developing country in Southeast Asia has hired us to determine how it can grow in the local market, specifically in retail banking. What are the factors you would look at to assess the situation? What is your recommendation for our client? Our client is a company that owns and operates retirement homes in US. They just opened a new retirement home in Chicago about a year ago and they have concerns about its profitability. How do you fix it? You are part of our team working for a pharmaceutical manufacturer. Weve been asked to look at their current RD portfolio and assess whether theyre maximizing their potential with their current projects. My questions to you are: (1) How can you help them decide what information you would need and (2) What components do you think would round out a portfolio for this company? Office Vending Services Inc. is a global leader in vending machines services for small and large businesses. They provide a full service to their clients. This includes installing machines at client site, refills and repair. They collect revenues only from snack sales and choose the variety of products they sell in their vending machines themselves. Over the past few years, their profits have dropped significantly and the CEO is unable to figure out why. The CEO asks Bain to identify the root causes of the problem and propose actionable solutions. Your client is a U.S. defense contractor that manufactures the Mohawk Light Fighter Jet for the British Royal Air Force. The company has produced the $20 million fighter jet for the past 12 years. The British government has decided to put the contract out to bid, however, and to win the program, the clients purchasing agents have estimated, the company will need to cut its costs by 5 percent. It has asked BCG to help it reduce costs. Your client is the sugar cereal division of Foods Inc., a U.S.-based distributor and manufacturer of packaged foods. According to the division president, Foods Inc.s traditional strength has been with grocery stores, which still account for the majority of its $1.1 billion in sugar cereal sales. But Big M Mart, a discount chain, has been growing at a healthy rate of almost 15 percent per year and has now become Food Inc.s largest customer. Your client is not sure how to react, and has asked BCG for assistance with its distribution strategy. Your client is the largest discount retailer in Canada, with 500 stores spread throughout the country. Lets call it CanadaCo. For several years running, CanadaCo has surpassed the second-largest Canadian retailer (300 stores) in both relative market share and profitability. However, the largest discount retailer in the United States, USCo, has just bought out CanadaCos competition and is planning to convert all 300 stores to USCo stores. The CEO of CanadaCo is quite perturbed by this turn of events, and asks you the following questions: Should I be worried? How should I react? How would you advise the CEO? Duraflex is a German footwear company wiht annual mens footwear sales of approximately 1.0 billion Euro. They have always relied on the boot market for the majority of their volume and in this market they compete with three other major competitors. How big is the work boot market (expressed in euros)? Does Duraflex get more of its revenue from work boots or casual boots? Explain why Badger is outperforming Duraflex in the work boot market. What changes would you recommend to Duraflexs work boot strategy? Why? Would you recommend they introduce a sub-branded boot line? A major retailer of clothing and household products has been experiencing sluggish growth and less than expected profits in the last few years. The CEO has hired you to help her increase the companys annual growth rate and ultimately its profitability. The retailer has 15 stores located in shopping malls in metropolitan and suburban areas. Total revenue from the 15 stores has declined, despite major back-end cost savings. A fast food chain recently bought a bovine meat-processing outlet to supply it with fresh hamburgers and other meets. The shop process is: cows enter from one end of the shop, meat gets processed in the middle, and then the meat gets packaged and delivered at the other end. The manager of the butcher shop however could not decide whether to have the cows walk or run into the meat processing room. Can you help him? A major producer of juice is in the business of processing and packaging fruit juice for retail outlets. Traditionally, the producer has packaged the juice in 18-ounce carton containers. Recently, in response to demand from the market, the producer purchased a machine that packages the juice in plastic gallons (36 ounces). Over the next couple of years, sales continued to grow on average of 20% per year. Yet, as sales continued to increase, profits steadily decreased. The owner cannot understand why. He hires you to help out. A major chemical manufacturer produces a chemical product used to preserve foods in containers. Despite an increase in market share, the manufacturer has experienced a decline in profits. The CEO of the company is worried about this trend and hires you to investigate. A tire manufacturer in Vietnam, VieTire, has been the only player in that market due to high tariffs on imports. They dominate the tire industry. As it stands, the tariff is 50% of the total cost to produce and ship a tire to Vietnam. Because of the forces of globalization and lower consumer prices, the Vietnamese government decided to lower the tariff by 5% a year for the next ten years. VieTire is very concerned about this change, as it will radically alter the landscape of the industry in Vietnam. They hire you to assess the situation and advise them on what steps to take. A cable TV company from Canada, World View, had recently entered the US market in the northeast to expand its market share. World View saw this move as an opportunity to capture a large part of the US market (4MM consumers) in a market with very little competition. However, in the last couple of years, much to the surprise of management, World View has been unable to make a profit. You have been hired to figure out why and advise them on their next move. A French soft drink company, Le Seine, is looking to diversify its holdings by investing in a new fast food chain in the US. You are hired to determine whether they should pursue this path and, if so, how they should go about execution. A major US beer company, Beer Brew, recently entered the UK market. Two years after entry, the company is still losing money. Despite a high per capita consumption of beer in the UK market, sales have been very disappointing. What explains this phenomenon? A major auto service chain, Wheeler Dealer, has enjoyed healthy returns on its 30-store operation for the past 10 years. However, management feels that the chain needs to expand, as the current geographical areas in which they are based have become saturated. For the past couple of years, they have aggressively pursued a growth strategy, opening an additional 15 stores. However, it seems that this approach has had negative returns. For the first time in over a decade, the chains profits dropped into the negative zone. You were hired to figure out why. A travel agency makes a 10% commission on all of its travel bookings. Their current profit before taxes is $1MM, while the industry average ranges from $2MM to $3.5MM. Why are they making less than the industry average? Our client is a 350-bed hospital in a mid-size city. The organization has historically exhibited strong financial performance, and had a 1-3% operating gain each year for the last five years. However, they are projecting a $12 million operating loss this year and expect this situation to worsen in the future. As a result, the CFO believes that they will be out of cash within five years. They have asked us to identify the source of this sudden downturn, and to come up with alternatives to restore them to a break-even position. They are one of the largest employers in the market, and will not consider layoffs as a possible solution. The client is a grocery store chain that is considering whether or not they should enter the emerging Internet-based grocery shopping/delivery market in the Boston area. This regional chain is currently one of the leaders in the traditional grocery store market in northern New England. In their core market, two competitors have emerged in the Internet/at-home grocery shopping business, and are rapidly gaining market share. One of the companies that has already entered this new marketplace is the clients primary competitor in the traditional market. The second player is a chain that does not have grocery stores in the target region, but has entered the Boston area with Internet shopping delivery services. Should the client enter the market? If so, how, and what concerns should they have? If not, how do they protect market share from the emerging market that is threatening to steal business? The client is a manufacturer and distributor of infant formula. They sell their product nationwide, and are in the middle of the pack in terms of market share. They are currently trying to boost their market share while maintaining profitability. There is a government welfare program called WIC (Women, Infants, Children) that allows individuals living below the poverty level to receive vouchers for infant formula for their children. Unlike most welfare programs, this one is subsidized by the actual producers of infant formula. On a state-by-state basis, infant formula producers bid for the right to be the sole supplier of infant formula to welfare recipients in that state. In addition to paying the government for the WIC contract, the client also provides rebates to retailers for WIC sales. As a result, income received from WIC sales is substantially less than that received from normal formula sales. In fact, sales to mothers that remain in the WIC program for more than 12 months result in a net loss. In trying to determine how much to bid on a WIC contract for a given state, what factors should you consider? Our client is the U.S. pharmaceutical division of a multi-national corporation. In about six months the division will receive FDA approval to launch an anti-depressant drug. Despite this apparent good news from the FDA, the U.S. division is not elated. It has concerns over the market potential for this drug and its ability to reach the key prescribers in this therapeutic category. We have been asked to help determine whether they should 1) launch alone, 2) co-market with a partner, or 3) sell, license or swap the drug. The concerns over market potential center on whether the drug can gain adequate competitive advantage in a market segment having two dominant, patent-protected competitors and nearly 100 generic competitors. Additionally, a higher technology antidepressant, which appears to offer therapeutic advantages, was recently introduced by a competitor.Gaining the professional endorsement of psychiatrists is crucial to success in this therapeutic category since they write approx imately half of the prescriptions for antidepressants. However, the division has no experience marketing drugs to this physician group. Consequently, it would have to hire a sales force and/or enter into a co-marketing agreement to gain access to psychiatrists through someone elses force. The client would be able to leverage its existing sales force to reach the other half of the prescribers (Internal Medicine Specialist and Family and General Practitioners). How would you help them decide whether to 1) launch alone, 2) co-market with a partner, or 3) sell, license or swap the drug to a third party? Regional Jet Corporation is a U.S. manufacturer of regional airplanes-airplanes with 100 seats or less. Its business consists of two types of aircraft: (1) jet engine, 80 to100-seat aircraft and (2) propeller, 20 to 30-seat aircraft. In fiscal year 1999, Regional Jet delivered 100 jet engine aircraft and 150 props. This represented a unit volume increase year-over-year of 10% and 5%, respectively, and revenues of $730 million and $225, million, respectively. Although overall profitability for Regional Jet in 1999 was a competitive 5% economic profit margin, profitability varied significantly by business. The prop business generated a stellar 30% profit margin, while the jet engine business was unprofitable with a margin of 3%. Over the past several years, Regional Jet has experienced eroding profitability in its jet engine aircraft business. Its prop business, despite being profitable, has been flat in most recent years. At a January 5th analyst conference (a meeting with the investo r community) Regional Jets senior management team announced that the company was committed to managing for value. To this end, Regional Jet has hired you and a team of consultants to help the company develop and implement the value-maximizing strategies for its businesses. Youre a new senior strategy associate and have just finished your orientation training. You are immediately assigned to our British Times team. The British Times is an upscale, highly respected newspaper. It is the most widely read newspaper in Great Britain, especially its very strong business and financial section. The paper is a cross between the Wall Street Journal and the New York Times, both in content as well as in reputation. The team has already had one meeting with the newspapers online spin-off: BritishTimes.com. You are going to join the team for the second meeting, which will be held with only the CEO of the BritishTimes.com. Currently, their web site is nothing more than an online version of the newspaper, otherwise called brochureware. The newspapers and the web spin-off’s single biggest asset is the highly respected brand name: British Times. The purpose of this second meeting is for the consulting team to present its response to the CEOs current predicament: how to realize greater revenues from their current online spin-off (BritishTimes.com). Its a Friday afternoon. Youve just accepted an offer to join our consulting company as a Senior Associate in the Business Strategy Competency. Youve just called in to confirm your start time on your first day and find out you have an excellent opportunity to be the lead business strategist on a high profile project. We have partnered with a leading bricks-and-mortar childrens apparel retailer to help them analyze, design, and build their Internet strategy. There will be a kick-off meeting for the project with the client (including the clients CEO) on Monday morning. The Principal/Engagement Leader on this project has asked you to lead a discussion about how the client should think about opportunities on the Internet. Right now, the client only has a marketing and informational presence on the web (a.k.a. brochureware). The Principal/ Engagement Leader wants the client to think about the range of opportunities and challenges the Internet presents and whether the client should invest a ggressively in pursuing any initiatives. Two business school classmates laud their entrepreneurship intentions and mock your interest in entering the management consulting industry. They decide that despite trends that indicate otherwise, what is needed is a video rental store closer to the HBS campus. They try to convince you to join, but in your infinite wisdom you instead join a prominent strategy consulting firm in Boston. Their first two years meet unprecedented success. They buy matching Porsches and a townhouse in Beacon Hill. Needless to say, each time you meet up for social occasions, they share with you (mostly with tongue in cheek) their success and a I told you so attitude. You handle their jabs well, as you feel you have had a terrific experience at your consulting firm. The story, however, changes in about 12 months. Despite two and a half years of dramatic profit and revenue growth, profits have dramatically fallen. They call you (with a fair amount of egg on their face) and say we dont know what happened and our mortgage and car payments are getting tougher to meet. Can you help us? We know that you help CEOs of large companies get to the bottom of their issues. With more than a little satisfaction and justice in your voice you agree to help. What do you think the problem is? Assume you are the new pastor of a rural English church in the late nineteenth century. Over the last three years, attendance has been declining. Your boss has just come to town to tell you that she is considering shutting down the church. You have two weeks to diagnose the problem and come us with possible solutions. How would you think through what these problems might be and the possible solutions? You are HBS Dean. A wealthy benefactor has come to you with the news that she will give HBS $100 million. The grant is contingent, however, upon you using the money effectively. You have 1 week to propose to the benefactor where you would use the money before she will finalize the transfer. How would you, as the Dean, propose to use this money? Six months out of HBS, a frustrated classmate calls you to complain that the fast food burger joint that he bought has been steadily losing money for the last 3 months. He wants to know what you think he should do about it. Where do you start? The director of marketing at an automobile manufacturer suggests changing the current design, where two separate keys operate the ignition and the doors to a design where one key operates all lock mechanisms. How do you think about whether this a good idea or not? You are a new consultant and your managing partner has just given you the following task: The CEO of a hospital is concerned about: 1. declining profits, 2. falling revenues, and 3. rising costs at her hospital. The partner of your firm wants YOU to prepare the proposal that will convince the hospital to retain your firm’s consulting services. Your managing partner is the resident expert on healthcare issues and you have ten minutes to query him for information before he departs to London for another client engagement. How would you structure this problem and what questions you would ask of him? The client is a high tech company that manufactures crystal giftware. The market for crystal giftware is growing at 3% a year yet the client is experiencing declining sales and shrinking market share. Why is market share declining? What can we do about it? Your client is a publisher of romance novels that sells to retail bookstores. The standard arrangement in the industry is that publishers must reimburse their customers at the end of the year for any unsold inventory. In this case, you are to assume that any inventory that is sent back to the publisher must be destroyed, and has no resale value. One of your client’s customers has made a proposal: for a 10 percent discount on wholesale prices, they will no longer send back any books at the end of the year. Should the publisher do the deal? A non-profit in Baltimore runs two separate after-school clubs for children. Although the organization has been in existence for more than a decade and is considered to be an important part of its community, it is suffering financially in a struggling economy and fears that it will soon need to cut services and programs in order to continue operating. What steps should it should consider taking? An overseas construction firm wants to establish its presence in a growing regional US market. What advice would you give them? A medical equipment manufacturer in the southeastern US has called you in because it feels its working capital requirements are much higher than those of its competitors. How will you help it solve its problem? Your client is a telephone company trying to reduce the costs and improve performance in the repair service operation. How do you approach the problem? How would you go about implementing your solution? You have been called in by an accounting firm that is experiencing declining profitability in its auditing operation. What levers would you push to help improve profitability? The client is the largest package delivery service in Canada. Over the past 30 years, the firm built a network that allows it to deliver parcels to every address in Canada. Until last year, competition was non-existent and profits were very strong. Starting about 15 months ago, a new company began parcel pickup and delivery to three (and only three) Canadian citiesâ€"Montreal, Toronto and Vancouver. Although overall parcel traffic has declined by only 10% for our client, profits have declined by almost 30% from last year. Outline your hypothesis for the profitability decline. Explain what analytical measures you would use to diagnose the problem and what data you would gather to perform your analysis. What approach would you offer to our client for the restoration of reasonable profits and what strategy would you employ to prevent further deterioration of profits? Your client is in the trucking industry. Their profits are declining, and they have already determined that their cost structure is comparable to competitors. What is the problem? Over the past few years, our client, a retail bank, has gone from one bank in one state to eight banks in eight states. Although some of the banks are profitable, the company as a whole is losing money. Specifically, four individual banks are losing money. How would you analyze this problem? I am a manufacturer of railroad cars in a declining market. My firm is losing market share and money but I think the industry may rebound in the near future. What should I do? You have been working on an engagement for the president of a medium-sized manufacturing company that has been suffering drops in profit margins. The presidents staff includes the VP of Operations, VP of Marketing, and VP of Finance. Although equal in title, the VP of Operations has the most influence on the president, and has been worried about losing some of that power to the other two VPs. The results of your work indicate the Operations organization is the trouble spot: it is overstaffed by approximately 40%, and has seen rising costs and falling productivity. You know that in order to implement your suggestions for improvement, the President as well as his staff need to buy into your solution. How do you tell everyone? Your client is a large electric utility. Consolidation has been widespread in the utilities industry and your client wants to know if they should be jumping on board this trend. What advice would you give them? You client is a large real estate development company considering buying a piece of real estate in Colorado. How do you analyze the investment? SEE ALSO: McKinsey interview questions and answers, BCG interview questions and answers, Bain interview questions and answers Sources http://snipurl.com/case_in_point http://www.businessinsider.com/15-management-consulting-interview-questions-2009-11 http://www.mckinsey.com/aboutus/careers/applyingtomckinsey/interviewing/casestudytips/index.asp http://www.bcg.com/join_bcg/interview_prep/tips/default.aspx http://www.glassdoor.com http://www.kellogg.northwestern.edu/student/club/consulting/File%20Downloads/cases/Wharton%20Casebook%202007-2008.pdf http://www.joinbain.com/ http://www.scribd.com/doc/11531644/Case-Book-Harvard-HBS-2004 http://www.monitor.com/JoinMonitor/InterviewPhilosophy/CaseInterviewPreparation/tabid/165/L/en-US/Default.aspx http://w3test.mccombs.utexas.edu/ExecEd/working-professional/career/incs/consulting.doc http://www.scribd.com/doc/18685983/mckinsey-wetfeet-consulting-interview-ace-your-case-iv-2004ed http://www.scribd.com/doc/7841609/Kellogg-Consulting-Club-Case-Book-Version-2-0-December-2003-Final-Version http://www.scribd.com/doc/11541717/Case-Book-MIT-Sloan-2001 http://www.scribd.com/doc/6827936/Case-Book-Cornell http://www.scribd.com/doc/11531465/Case-Book-LBS-London-Business-School-2006 http://www.scribd.com/doc/9692453/Tuck-Scool-of-Business-Case-Tips http://managementconsulted.com